ADSIGMA BLOCKCHAIN REVOLUTION IN DIGITAL DISPLAY ADVERTISING

WHAT IS ADSIGMA?

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. In an industry where Ad Networks are having revenue of over $200 billion, we recognize the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.

All the ADSi token holders shall experience quality service and will be benefited from the various perquisites of holding our token. We firmly believe in the idea and have confidence in our vision. With our team members stemming from diverse fields like finance, software development, digital advertising and blockchain/cryptography, we have achieved a competitive market position, and we are already set on a path of converting our vision into reality.

OUR VISION

AdSigma aim to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. We want to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.

HOW WILL THE USE OF BLOCKCHAIN TECHNOLOGY BE BENEFICIAL?

To achieve our goal, we will be using the blockchain technology, which is one of the most appreciated technologies in recent times. The blockchain is distributed ledger system that can efficiently record a transaction between two parties.

Blockchain is best known for the quality deliverance of A-I-V :

• Authenticity
• Irreversibility
• Validity earmarks tagged to a transaction

We can use this technology to fulfill our vision of establishing a direct contract between the advertiser and publisher. While blockchain will ensure a secure transaction between the parties, we will ensure the credibility of the advertisement and make sure that an appropriate advertisement is displayed on the publisher's property. We will eliminate any ad content that does not comply with the standards. Since the contract will be entered on blockchain and the consideration will be a cryptocurrency, i.e., ADSi tokens, there is no chance of default from the advertiser, and since there is a proof of a valid transaction entered between the two parties, the publisher is entitled to receive ADSi tokens for showing the ad. With time, we will be able to expand to a broader audience, and we can ensure a better deal for both the parties.

HOW ADSIGMA PLATFORM WORKS?

AdSigma works on the following architecture in order to connect advertisers with publishers, which is easy to scale, transparent and which solves all the existing problems of traditional ad networks.

• 0 - Advertisers signs a transaction and broadcast it to all the relayers
• 1 - User Visits Publisher Page
• 2/3 - ADSigma SDK connects to the relayers and picks up the best matching Ad
• 4/5 - Adsigma SDK fetches the assets from IPFS
• 6 - Publisher writes the claim on the blockchain
• 7 - Smart contract verifies the proof and transfers ADSi tokens to the publisher
• 8 - Advertisers can verify the transactions and match it with their own tracking data and provide feedback and rating for the publisher.

TOKEN DISTRIBUTION

The tokens are allocated in accordance with the long-term development goals of the AdSigma platform and the community.

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